Category:

Originals

Client:

US Meat - US Pork

Country:

México

The Story

The Story Lab desarrolló una estrategia de contenido para homenajear y crear un tributo a la carne de cerdo que reivindicó el valor de esta exquisita carne en las nuevas generaciones. Creando I LOVE CERDO SABROSO una comunidad en donde las personas que se suman, salen del closet y declaran su amor profundo a esta deliciosa carne.

Chef Oropeza

I ♥ Cerdo Sabroso.

A través de contenido curado,co-creado y creado, desarrollamos historias desde diferentes ángulos sociales, pasando de las tradiciones a la actualidad y de la cultura pop a la vanguardia gastronómica. Apoyados de un celebrity chef e influencers en diferentes medios de comunicación convocamos a todas las personas a contar sus historias con la carne de cerdo, generando miles de cartas y recetas de amor.


The Story Lab puso nuevamente en la mesa la opción de la carne de cerdo como una alternativa saludable, logrado que la gente volviera a poner los ojos y el corazón en ese sabor que nos ha acompañado por generaciones y que todo el mundo recuerda con gran cariño.

Share

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

30027200

nora.borges@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

australia@storylab.com

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

http://storylab.com/netherlands

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Vietnam

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com

The Story Lab in

Mexico

Address

Av. Santa Fe 440 piso 11. Col. Santa Fe,

Delegación Cuajimalpa

C.P. 05348 México D.F.

Contact

30027200

nora.borges@storylab.com

The Story Lab in

Australia

Address

105 York Street
South Melbourne
VIC 3205

Contact

+61 3 9693 3950

australia@storylab.com

The Story Lab in

Austria

Address

Gumpendorfer Straße 11-13/19

1060 Wien Austria

The Story Lab in

Canada

Address

1st Floor

116 Spadina Avenue

Toronto

Ontario

M5V 2K6

Contact

+1 416 504 3965

canada@storylab.com

The Story Lab in

France

Address

4, Place de Saverne

Courbevoie

Paris

92400

Contact

+33 1 4116 1718

The Story Lab in

Germany (Hamburg)

Address

The Story Lab GmbH

Alsterufer 3

20354

Hamburg

Contact

+49 403575670

office.hamburg@storylab.com

The Story Lab in

Global

Address

10 Triton St

Regent’s Place

London

NW1 3BF

The Story Lab in

Italy

Address

​Via Bracco 6

20159

Milano

Italy

Contact

The Story Lab in

Russia

Address

Presnenskaya embankment, 6/2

Imperia Tower, 123317

Moscow

Contact

The Story Lab in

The Netherlands

Address

​Moermanskkade 85

1013 BC

Postbus 15905

Amsterdam

Contact

+ 31 (0) 20 519 1700

http://storylab.com/netherlands

The Story Lab in

United Kingdom

Address

​20 Triton Street

Regent’s Place

London

NW1 3BF

Contact

+44 020 7430 6000

enquiries@Storylab.com

The Story Lab in

United States

Address

2nd Floor

2700 Pennsylvania Ave

Santa Monica

CA 90404

The Story Lab in

Vietnam

Address

19th Floor

Vincom Center

72 Le Thanh Ton

Str. Dist.1

HCMC

Contact

+84 8 3936 9186

thestorylabapac@storylab.com